Meta & Google Ads Management
Advertising that earns its keep.
I turn Meta and Google Ads into a predictable sales channel for growing companies — with tight tracking, disciplined testing, and reporting you’ll actually read.
30 minutes. Your accounts, your numbers, honest answers.
Built on
Meta Ads
Google Ads
Shopping
YouTube
GA4
Services
Everything paid acquisition needs. Nothing it doesn’t.
Most agencies sell packages. I sell outcomes: a paid channel that gets more efficient as it grows.
01
Meta Ads
Full-funnel Facebook and Instagram advertising — prospecting, retargeting, and creative testing structured so every dollar teaches us something. Built for margin, not just volume.
02
Google Ads
Capture the demand that already exists: Search, Shopping, Performance Max, and YouTube — with keyword and query management that keeps spend on buyers, not browsers.
03
Tracking & landing pages
Traffic only counts if it converts. Clean GA4 and conversion tracking, server-side where it matters, and landing pages that carry the click all the way to checkout.
04
Strategy & reporting
A plan tied to your margins and goals, weekly insights you can act on, and a monthly strategy session on where the next dollar goes. You’ll always know the why.
Straight talk
The best partnerships start with fit
Here’s who I do my best work for — and who I’d honestly send elsewhere.
You’re a good fit if
- Your product or service already sells — referrals, organic, or a base of happy customers.
- You’re spending, or ready to spend, $3,000+/month on media.
- You want to understand the why behind every decision, not just receive a dashboard.
- You’d rather hear “not yet” than watch budget burn on a hunch.
Not a fit — yet
- The offer isn’t proven yet. Let’s fix that first; ads amplify what works.
- You need guaranteed results or an overnight viral hit. No one honest can promise that.
- You want to set it and forget it. Paid channels die without management.
- The priority is the lowest possible fee. Cheap media management is the most expensive kind.
Process
How the first 90 days go
No mystery, no black box. Here’s the exact sequence.
Audit & tracking
We start at the foundation: accounts, pixels, GA4, and conversion data. If we can’t measure it accurately, we fix that before a dollar moves.
Strategy & build
Offer positioning, audience and keyword strategy, campaign architecture, and creative angles — mapped to your margins, not a template.
Launch & learn
Campaigns go live in a controlled structure. Every result — good or bad — becomes a data point. We read the numbers, not the vibes.
Scale what works
Winners get budget, losers get cut, and you hear about both — every week. Spend follows the numbers, and the numbers answer to your margins.
About
Hi, I’m Kate.
I’m the strategist behind Dubina Digital Strategies — a communications and marketing professional who fell in love with the numbers side of advertising and never looked back. Before going independent, I worked inside the ad ecosystem across Google Ads, Bing, and native advertising platforms, so I’ve seen how the machines actually decide where your money goes.
- You work with me. No account manager handoffs, no junior staff learning on your budget.
- Analytics-first. A background in marketing analytics, SQL, and web fundamentals — I pull and read the data myself.
- Small business roots. I know what a dollar of spend means to a growing company, because I’ve been the one signing the checks.
FAQ
The questions everyone asks
What’s the minimum ad budget?
Around $3,000/month in media spend is where Meta and Google collect enough data to optimize efficiently. Below that, I’ll tell you straight — and help you get ready so we can start right when the numbers make sense.
How fast will we see results?
Most accounts show clear directional data within 2–4 weeks. Profitable scale is a 90-day game: test deliberately, learn fast, then double down on what the numbers prove.
Do you require long contracts?
Month-to-month after an initial 90-day runway. I’d rather earn the next month than lock you into a year you regret.
Do you handle the creative?
Yes — ad copy and static creative concepts are part of the work, informed by what the data says your audience responds to. For heavy video production, I collaborate with your team or trusted partners.
Meta or Google — where do we start?
It depends on your product. Google captures demand that already exists; Meta creates new demand. Most scaling companies eventually need both — on the call, I’ll tell you which one earns the first dollar.
Let’s talk about your growth.
A 30-minute call. We’ll look at where you are, where you want to be, and whether paid advertising can bridge the gap. No pitch, no pressure.
or write directly: katelyndubina@gmail.com
